MODERN TENDENCIES OF POLITICAL DISCOURSE. NEW POLITICAL VOCABULARY

The motives, strategies, tactics of political discourse and linguistic tools used by politicians to achieve the goal are the subject of investigation. The author sets the following tasks: to reveal the content of the basic concepts and to describe the genre space of political discourse. The relevance of the selected topic is determined by the growing importance of political communication in modern society, as a factor of influence on mass consciousness. The significance of studying political discourse is dictated on the one hand by the need to search and further study the special ways of speech impact on the audience, and the need for the audience on the other hand to decipher the true tasks and secret receptions of language manipulation. The work on the analysis of political discourse is in demand in Russian linguistics in connection with the integrative trend in the development of the science of language and the importance of understanding the results obtained in related sciences - political science, sociology, psychology, and cultural studies studied from the point of view of linguistics. Political discourse attracts the attention of political scientists, specialists in cultural study and linguists, since in this field of investigation the characteristics of the linguistic personality as the bearer of the corresponding culture and role relations are put forward.