POLITICAL COMMUNICATIONS IN A DIGITAL SOCIETY: TRANSFORMATION TECHNOLOGIES

The article is devoted to the problems of political communications trend analysis in a digital society. The integration and conditions of globalization expand the range of political interactions communication technologies. In these conditions, the importance of the dialogue between the subjects of political relations and the need to expand channels for feedback channels is enhanced. The evaluation of political communication transformation in the digital environment contributes to the consolidation of horizontal ties and the inclusion of citizens in the system of political relations.