THE SOCIAL PERCEPTION OF THE SUCCESS PHENOMENON IN AMERICAN CULTURE AND POLITICS

First of all, the success phenomenon origin should be connected with the conception of American culture. The United States, being the leader of the Western world represents the society targeted at success where this notion occupies the leading position in the system of values. Having done some investigation work we found out the main values that form the ground for “success” in the social perception of American audience. Those special values are the aspiration for financial well-being, diligence, individualism and education.